What is SEO and how will it benefit your business?

Published 
February 20, 2019
W

hen people search for specific keywords that are related to the products and services you are offering, the aim is for your website to be at the top of the page, or on the first page at the very least. There is no paid search tactic that will help you rank higher however, there are organic techniques that will help you optimise your content, improve your popularity and increase your visibility to online users. This process is known as Search Engine Optimisation or SEO for short, the process of proving to Google or other search engines that your page is the best, most relevant result for a particular query. Did you know that there are 3.5 billion searches performed every day on Google? And6.5 billion searches across all search engines? A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all. Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

 That means no matter what your situation is, if you have a website for your company, SEO is important. Whether your business is new or old, struggling or successful, small or large, SEO is crucial to your online success. In fact, even if you are the only one in your industry, SEO is still important. Being highly visible as a trusted resource by Google and other search engines along with a good quality website and valuable product and service offerings, will boost your brands trust and credibility. Another intention of SEO is offering users the information they are looking for in fewer clicks, quickly and easily. This creates a positive user experience which in turn keeps customers loyal to the brand. Another benefit of SEO is that it has a better Return on Investment (ROI) than most marketing mediums. With the only cost being time spent sifting through and analysing data the return can be considerable. Especially in the long term.Whether you’re an internet business or local store, if you’re not ranking for your niche’s top keywords, then you can guarantee that someone else is. And that someone else is most likely your direct competition. Gaining leverage over them through SEO tactics is a way to steal back traffic and knock your competition down the ranks.

 

Your SEO is something you can control. It will also undoubtedly impact the buying cycle in a positive way when done right. There are many things about your business that you can’t control. You can’t control when a new competitor appears, how well your customers react to a new product launch, or your quarterly profits. But with SEO, you can improve and control your search engine rankings. You can also, through reviewing your analytics, derive the source of specific traffic through your website and report on which keywords are generating the most traffic. This means you can further target traffic. Therefore, to some extent, you can control how many, and what kind of visitors come to your website, which directly impacts on better customer conversion which in turn equals more sales, lead generation and money for your business.

 This isn’t a marketing cost, this is a true business investment. Good SEO implementation will hold water for years to come if you approach it with determination and patience. It ensures no matter what happens tomorrow, if your SEO is constant, you can count on that visibility to help your business grow and prosper. And based on the way search engines are developing, it’s unlikely that SEO will lose importance anytime soon. Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts. It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivalling competition continue to increase and grow. And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

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